The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. For the last update and a link to the introductions, Click Here. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Does it seem like a no-brainer to spring for Viathon for people interested in that? And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. "The negativity starts in-store with reports of forks installed backward. No dropper on the GX spec? Turner Tech Katie Compton. Bike industry seems super healthy (at least outside looking in), coming from the moto world. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. http://www.walmart.com/cp/viathon-bikes/8471299? Probably trying to compete with REI. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. It's not the products: a three-frame range of MTBs, and gravel and road bikes. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Hes also the founder and part owner of Knight Composites. View specs and technical data for all Viathon Bike Models. refresh results with search filters open search menu. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. No mention of gearing. WHO WOULD HAVE THOUGHT? @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. reviewed it. But Ive never seen the numbers. cycling, Press J to jump to the feed. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Its name is Viathon. Your email address will not be published. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. 39w. Viathons carbon bikes retail online for between $2,300 and $6,000. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. And the company currently sells more bicycles in the United States than any other retailer. It'll take ONE major company (looking at you. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Waiting for Whole Foods to offer MTBs. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. I did hear you and Andy mention 2300 on podcast 65. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. At first it was seemingly impressive for $2500. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Dont squint at the pix. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. best army base in germany is dr abraham wagner married is dr abraham wagner married machines ect. 207 The frames are customized for REI's product line and highly durable. But if Walmart must have some data that shows theyll sell some of these. Could always ride it and return it! They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. A few things are apparent with Viathon. Are bike shopsscary, elitist, and unwelcoming? A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Point being it comes with a lot more and substantially more development. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Viathon has chosen a RockShox SID RLC with 120mm of travel. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Ive already gotten questions for people internationally. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. c'mon. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. The load is transmitted through four large bearings and a large 19mm chunk of steel. Apt analogy. Viathonbicycles.com has more info. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. For less. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. They seem to offer a solid value for a full carbon bike. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. @roma258: It's a catch 22. It doesnt have to adapt to the future, it is the future. They don't know from Canyon et al. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Walmart will sell bikes under this brand soon with price tags up to $6,000. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. But the bikes are neither crap nor cheap. The tire clearances are a bit on the restrictive side as well. But the bikes are neither crap nor cheap. bikes I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Needs another $ 1,000 price drop still. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. The impetus for the brand was therefore personal, not corporate. Its easier and faster for me to expand our bike offering online than it is to go into stores. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. What is this, a bicycle for ants?? Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. By James Smurthwaite I won't shop with them. "With Walmart's reach, we will create an awareness of the brand.". Now with over twenty years under our belt we know more than ever how important the ride really is. Not just kooks either. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? With the backing of Walmart, we can scale very quickly.. So how much cheaper are these complete builds? Compare that to a top end World Cup dh bike at around 10-15k. At least i know enough to tip my waitress. @roma258: It's not. Blog postings are outsourced to cycling journalist Aaron Gulley. Don't need. not bad at all. Cue the cheap-crap jokes. WhatsApp. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. 3 for online traffic after Google and Amazon. installing vinyl sheet flooring on wall . which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. Walmart is the largest retailer for bikes in America by a good margin. By running razor thin margins at insane volumes. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. I want to figure out how to use that customer base to grow the bike industry.. Walmart's first mountain bike offering is a carbon hardtail called the M.1. 2G for 105, 1.5G for a frame. what happened to viathon bikes They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). here is a whole range of styles with bikes for children all the way up through adults. Surprised it hasn't happened already or will it appear on tomorrow's front page! According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. I'll bet. this will fail big time not just a little. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Shoppers will have four build choices per model. Picked up a fishing pole and Razor scooter for my kid there recently. Viathon is a start-up carbon bike brand with a difference. Damn. Hed been with the online retailer for 10 years. Shop our Buy Direct collection for a new ride they'll love! Pleased to see this. They are direct to consumer from the website, just like Canyon. Facebook. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test And the bikes look good! They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Seems like an easy decision there. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Pinterest. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. There are many many people for whom Wmart is their entire mass produced goods consumption experience. Many people are the same, I guess the rebranding isn't for nothing. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Press question mark to learn the rest of the keyboard shortcuts It has longer, slacker geometry than its road bike cousin and different tube shaping. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. Hey Waltins: quit coming to aspen and stay in facking arkansas. Two many folks here getting a bit specific. Also something to liven up trails that you ride regularly. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. It appears the newswas first mentioned in a Pinkbike story. The brake were the same Tektro brakes on a 2300 or Sora bike. Dont squint at the pix, the forks face the right way. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Andy T fitted the ShockStop stem and immediately felt the benefits. In 2017, Bonobos was sold to, you guessed it, Walmart. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. I'm cheering for you walmart!!! The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. 250? Whole Foods kinda sells bikes through their shit parent company Amazon. The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. The value from Viathon is good- not a spectacular deal but decent. i gave it a spin. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. I like his channel and all but want to see people ride bikes like I would or better. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". In Europe there's this large French sports goods chain called Decathlon. Order today! Its exploding right now because people are afraid of riding in traffic. Read Review. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. Will people buy them? Go to the shop Go to the shop. REI bikes are made by the largest manufacturer in the industry, Giant. The bikes are clean and simple, classy but without any fanfare. The mountain bike is the perfect companion to discover new things off the beaten track. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Or is the front-end harshness that pronounced? Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Read more. Dave Rome Apr 2020. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. No mention of any real pertinent specs that you'd expect when buying a bike. Who am I kidding. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Walmart already has impeccable high-end bicycle connections. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. GravelNut April 10, 2019, . Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. The bikes look fine. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. For the last update and a link to the introductions, Click Here. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. ''', And indeed they were. I might consider buying it for the components. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. It does all those things a really good racing bike should do. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. We got bills to pay and we work our asses off for you ya jergoffs. Posted Oct 2, 2019, We dentists don't shop at Walmart. Whole Foods sells the Yeti decals to place over 'Viathon'. Very glad for your fair judgement and perspective. He employs six engineers and designers at his Toronto-based studio. Who the fuck cares where it came from, so long as it is a good bike. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. But to drive the demand, there needs to be a product in place to capture attention. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. Things have moved on. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. In the meantime, it seems Walmart isn't quite sure what they've created or who . Thats a call youll have to make. And I want to get more people on bikes. Does a rising tide lift all boats? The Waltons own Moosejaw. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). I would have thought their frame prices would have more closely matched online Chinese carbon frames. Unfortunately, your shopping bag is empty. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. I have noted that we are not the only ones saying this, for what it is worth. I want high-level quality customer service to begin with, and I can control that in the US.. Long, low, slack? Thanks to its robust construction, coarse tyre tread, powerful brakes and . The difference is being wholly owned by US hypermarket chain Walmart. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. There is very little flex since your BB is both on the swingarm and the front triangle. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. No normal business can compete with their strategy. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Did you have any issues with clearance between the spokes and rival caliper in the front? Its not the products: a three-frame range of MTBs, and gravel and road bikes. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. bicycles It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most.