the role of the public information officer femathe role of the public information officer fema

17. endstream endobj 1929 0 obj <. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. D. seek media release approval from the Communication Unit Leader., 24. Many different social media monitoring tools are available. Chris Mrela wrote a dynamite report on this a couple of years ago. Avoid acronyms. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Resident/Non-Resident, Trainer Program, etc. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. What will you change in future campaigns? Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. What do you want people to know or do after hearing your message? Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Once your campaign is implemented, the last step is to determine its success. Another way to express your key message B. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). One of the advantages of the Incident Command System (ICS) is: A. What problems are you having in your community? You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. After taking this course you may want to take other courses to help you continue your professional development. FEMA does not endorse any non-government Web sites, companies or applications. A media pool: Note: Media pools can cause disagreements among the media. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. endstream endobj startxref Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. This feature can facilitate abuse of the system. 19. For highly technical information, it might be best to prepare a credible subject-matter expert to present. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. A defining characteristic of wiki technology is the ease with which pages can be created and updated. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. It is important to prepare each person to ensure your message is consistent. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. The ability for readers to leave comments in an interactive format is an important part of many blogs. 'Ss S>*2MbX^f Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Test the message on a safe audience B. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. (Unit 1), Describe the role and functions of the PIO. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. 494 0 obj <> endobj This awareness-level training is suitable for new PIOs. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Campaigns are usually multifaceted, combining events and various media to get the message out. A well-executed interview will likely not A. advance leaderships goals. Many wikis are open to alteration by the general public without requiring them to register user accounts. If you use an acronym, make sure your audience understands it. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. . Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Social media have changed how quickly information about a disaster is available. . Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. 20. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Is the conduit for information to internal and external stakeholders. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le 16825 S. Seton Ave., Emmitsburg, MD 21727 Managing Public Information for All Hazards Incidents %PDF-1.6 % A tornado strikes in the Midwest. Contact commercial vendors to identify contacts and the process for news releases. Public Information and Warning . Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Promote government programs and activities B. C. will transfer to a planning position if no media covers an incident. FEMA IS-29: Public Information Officer Awareness Answers. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Determining hazard impact is a crucial component in emergency planning. B. Tammy Kikuchi: The response was overwhelming. What events nationally and globally are in the news? Better yet is the number of people who call and request preparedness kits! Refer to the list below. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. 1. endstream endobj startxref The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Public information can help people make the right decision at the right time. D. Identify opportunities for public awareness campaigns. A campaign on hurricane awareness wont get much play in December. Serves in an ICS role 2. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Mayor Holden: Sometimes you have to get your story out very quickly. The Governor declared the emergency following a similar declaration by Liberty County. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. B. an important part of the PIOs job. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Is there any restriction on the information to be released? Each time this test is loaded, you will receive a unique set of questions and answers. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . The good news is that preventing heat related illness is easy to do if you just use common sense. Having clear goals is the foundation for your campaign. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. 95% B. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. T;)D2Dt `NY"`~XH@P ` Doug Miser. Traditional media (print, radio, television). I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. This course can provide a basic understanding of the PIO function for those new to the position. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. The AP Stylebook is used by most of the news media. This is a release that you post online. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. PDF NIMS Basic Guidance for Public Information Officers - FEMA (Unit 4), Apply public information techniques to a 5% scenario. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Were people prepared for previous incidents? Even a few minutes of practice can make a big difference. They can be seasonallike hurricane preparedness week. Prepare a Go Kit filled with your tools, contact information, and other vital documents. The most popular social networking sites have groups, which offer chat boards for members. I would urge you to be careful whenever you travel, Smith said. What are people in your community concerned about? Identify contacts and sources that are relevant to your organization. As with ICS, the JIS is as simple or complex as the needs of the situation. Describe the role of the Public Information Officer (PIO) in an emergency. Emergency Management Institute They focus on specific issues or programs to move the public to take action. Include email addresses and Internet sites for the media contact. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. C. Monitors costs related to the incident, and provides . Create clear and easily understood messages. Resource Typing Definition for Response . Evolving media (Web sites, email, blogs, social networking sites, etc.). The test questions are scrambled to protect the integrity of the exam. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Describe the target audiences for the PIO. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. This training focuses on both parts of the equation. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. In this lesson youll learn more about creating public awareness campaigns. C. Identify all the news media covering the area. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. wA{)K+Xk80538L``V[mvWS|?9U7 Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. FEMA does not endorse any non-government Web sites, companies or applications. What is the community sentiment toward your organization or the issue? Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. With passive voice, the subject is thereceiverof the action. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Identify the purpose of what you are writing and start with the main message. (Passive). For example, you can post videos, use social networking sites, and/or create a blog. D. has become ever more complex as the challenge of delivering messages has evolved. Develop relationships with other organizations PIOs B. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Many edits, however, can be made in real-time and appear almost instantly online. Email. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. A micro-blog is a type of blog where the message is shorter. First name. IS-29.a - Public Information Officer Awareness | FEMA Emergency Resident/Non-Resident, Trainer Program, etc. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.).
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